Production of documents, videos, radio shows, maps. (Activity 3.1.1.3)

Introduction

This report presents a summary of the implementation of Activity 3.1.1.3 under the RICOWAS Project, as contained in SLARI’s work plan for 2025. The activity involved the production of communication materials, including documents, videos, radio shows, and maps. It was implemented by the Communication and Knowledge Management Unit (CKMU) to enhance the visibility of SLARI, promote research outputs, and strengthen engagement with agricultural stakeholders across Sierra Leone.

Knowledge and awareness material production can be done through a web-based platform, published documents, videos, radio shows, posters, exchange visits, personal outreach and more. Knowledge products can include updates on project progress, farmer stories, lessons learned, technical fact sheets and manuals, and other materials to explain and illustrate climate change issues as they affect the rice sector in Sierra Leone. Presentation formats can be tailored to different audiences: farmers, policymakers, program developers, research and technical staff, and the public.

Objectives

The main objectives of the activity were to

Increase awareness and visibility of RICOWAS, SLARI’s research and innovations through media engagement.
Produce and disseminate relevant communication materials such as videos, reports, fact sheets, and maps.
Facilitate knowledge sharing through radio discussions and multimedia documentation.
Strengthen linkages between SLARI, RICOWAS farmers, policymakers, and development partners.

Implementation Process

The implementation of Activity 3.1.1.3 began with RICOWAS approval of no-objection and also approval of a budget request submitted on 29^th April 2025 and 15^th August 2025. Upon approval, the communication and knowledge management unit (CKMU), SLARI, coordinated with professional media teams to develop and produce the planned outputs. The process included:

Development of technical reports and fact sheets highlighting key research outcomes.
Production of high-quality documentary videos showcasing SLARI’s ongoing work under RICOWAS.
Organization of a live radio discussion at 98.1 FM to engage the public and share SLARI’s agricultural innovations including SRI-CRRP.

Key Achievements

The following key achievements were recorded during the implementation of the activity:

A documentary video was successfully produced, highlighting SLARI’s innovations and success stories from the RICOWAS project.
Live radio discussions were conducted on 98.1 FM, providing a platform for knowledge sharing and public engagement.
Technical reports, fact sheets, and maps were developed and shared with stakeholders to improve information access.
The activity increased SLARI’s visibility, improved stakeholder engagement, and promoted agricultural best practices (RICOWAS).

Challenges

Some challenges encountered during implementation included:

Limited time for video editing and finalization due to tight project timelines.
Logistical difficulties in accessing remote sites for filming and data collection.

Lessons Learned

Several lessons were learned during this activity:

Early planning and coordination are critical for the smooth execution of communication activities.
Engaging professional media teams ensures higher-quality outputs and wider reach.
Radio discussions remain an effective tool for reaching large audiences, especially in rural areas.
Effective budget management is essential for balancing multiple communication components within project timelines.

Conclusion and Recommendations

The implementation of Activity 3.1.1.3 was successfully completed and achieved its intended objectives. The activity significantly improved SLARI’s communication outreach and strengthened stakeholder engagement. It is recommended that SLARI continue to integrate multimedia and participatory communication approaches in its future outreach programs. Adequate funding should also be allocated to maintain production quality and ensure the sustainability of visibility efforts.